Sniff Out a New App!


Skippy, the Mascot of the app, on a walk in Hoboken to play Sniff and Mark.

Words. Candy. Birds. These are a few words that have become synonymous with games for smart phones. Now, the smart-phone savvy can add “dog” to that list. Sniff and Mark is a new app for iPhone which brings the game beyond the phone screen and into real life.

Sniff and Mark takes phone engagement to a whole new level. For the first time, a dog owner and his or her favorite furry friend can both interact to play one game. This GPS-based app allows dog owners and their pets to “mark” different locations during a walk, and, in turn, earn badges for checking into different locations. Marks will fade over time, so dogs must revisit areas in order to maintain their marks. App developer Peter dreamed up this app with his family and developed the app after their adventures of traveling throughout the United States with their own dogs, and having a friendly competition to see whose dog could visit the most states. The end result is an app where any user can choose from 10 different breeds (or mix and match!) to create a dog avatar, and mark different locations throughout the country.

Sniff and Mark is currently running a competition in Hoboken, New Jersey. There are twelve different badges to be collected throughout the Mile Square City, each of which qualifies players to win different prizes. Nine of the badges can be collected at some of Sniff and Mark’s sponsors, and other locations are revealed through hints that are shared through Sniff and Mark’s Facebook page each week. Android users can also play the game by scanning the QR codes that are located at each sponsor’s location.


A boxer from Sniff and Mark

Don’t fret, Droid users, a version for the Play Store is in the works!
While the app is running its badge based competition only in Hoboken for the time being, there are still ways to get involved and win prizes. Those who access the app can earn badges in their own respective states and be qualified for other perks, including a discount to!
Sniff and Mark also goes beyond a game and allows pet owners to connect with each other: when a dog “marks” an area, they can leave a message for other dog owners in the area to retrieve when they visit and mark the area themselves. Setting up a doggy playdate has never been easier!

What’s next for this ever-changing app? The team behind Sniff and Mark is working to develop more dog avatars to choose from, as well as badges for all 50 states (they’re currently in 35), and then overseas.

Sniff and Mark can be downloaded from iTunes for instant fun on your next dog walk. Do you use your smart phone for fun with your dog? Let us know in the comments!

By Madalena, a recent graduate from the Fashion Institute of Technology in New York. By day, she works on the corporate side of the beauty industry in NYC, working for one of the largest beauty trade shows in North America. Madalena’s passion outside of work is fitness- she recently became licensed as a Zumba(R) instructor, and aims to compete in both a triathlon and half-marathon this year. Madalena loves animals and enjoys meeting dogs and their owners.
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